Innovative Business Models for Market Uptake of Renewable Electricity unlocking the potential for flexibility in the Industrial Electricity Use

Duration: 2015 – 2017 ● Client: European Commission (H2020) ● WIP Role: Coordination, Research and Innovation, Communication and Dissemination ●

IndustRE has identified the flexibility potential of the industrial electricity demand as an opportunity that - through innovative business models - can facilitate further growth and integration of variable renewable energy, while reducing the industrial electricity costs. In this project the electricity intensive industry in Europe works closely with the renewable energy sector in order to find common ground and create win-win situations.

These business models:

(a) create win-win situations for the involved parties
(b) support the further deployment of variable renewable energy without dependence on support schemes
(c) bring benefits for the power system and the environment
(d) can be applied in the current market and regulatory framework of the target countries.

The overall objective of the project is to use the potential for flexibility in energy intensive industries to facilitate further market uptake of variable renewable electricity, through innovative business models and regulatory improvements. In order to achieve this, the work has been structured around the following objectives:

  • Present suitable business models and facilitate their adoption
  • Formulate policy recommendations
  • Quantify the potential benefits for the power system

Move industry and variable renewable energy plant operators into action

Let’s Connect

- Join us in Shaping the Future of Renewable Energy. -

WIP Renewable Energies

phone +49 89 720 12 735 • email



WIP Wirtschaft und Infrastruktur GmbH & Co Planungs-KG · WIP Renewable Energies
Sylvensteinstr. 2, 81369 München, Deutschland · Registergericht München HRA 46696
Haftende Gesellschaft Wirtschaft und Infrastruktur GmbH · Registergericht München HRB 7828
Geschäftsführer Veranstaltungen & Wissenstransfer: Jonas Bergmiller, Geschäftsführer Geschäftsentwicklung & Strategie: Jannis Haack
Geschäftsführer Projekte & Consulting: Dr. Rainer Janssen, Geschäftsführer: Dipl.-Ing., MBA INSEAD Hans Hammer

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